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Cannabis In The Adult Use Market (interactive online simulcast)

BUS 1988

In an emerging multibillion dollar market, the legalization of cannabis for recreational use is inviting not only an increased big business presence, but also creating many new opportunities for micro-sized entrepreneurial ventures. Students in this course will examine the complexities and challenges of this rapidly evolving marketplace.

This course will look at core customer groups, as well as products and services within the adult-use market, and differentiate this market from the medical stream. It will explore various branding and distribution approaches, and how quality and price will play key roles in a legitimate recreational market that must compete effectively against illegal providers. In addition, students will consider the critical role of responsible adult use and consumer education in de-stigmatizing cannabis.


Program Suspension: This course is part of the Cannabis Industry Specialization program that is being suspended. Each course within the program will be offered a minimum of one last time, giving all students the opportunity to complete the program. Final offerings will be guaranteed to run regardless of the number of registrants. For further information, please click here to visit the program web page.

Withdrawals are only accepted up to 3 business days prior to the course start date (withdrawal fees will apply). No refunds or withdrawals are permitted after this date.

Course delivery: This course is delivered online through our interactive online simulcast. You require access to a computer with high-speed internet and camera for the duration of class each day. Prior to the class starting you will receive an email detailing the login instructions.

Upon successful completion (which requires you to fully attend both classes and successfully complete all assigned coursework and quizzes) you will receive a digital badge that can be added to your LinkedIn page, resume, e-portfolio, etc. to demonstrate your focus for ongoing professional development to current and prospective employers.


  • Fall - None required
  • Spring/Summer - None required


  • (BUS 1926 Medical Cannabis Fundamentals for Business Professionals
  • Or BUS 1986 Medical Cannabis Fundamentals for Business Professionals (interactive online simulcast) )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Instructor Fee Availability
31083Sat&SunJuly 23, 2022 to July 24, 202209:30 am - 04:30 pm14Distance EducationAngela Smith$451.94
11051Sat&SunSeptember 17, 2022 to September 18, 202209:30 am - 04:30 pm14Distance EducationAngela Smith$451.94
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