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This course is the second part of Integrated Marketing Communications I course where students will build upon and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem.
This course requires Mandatory Chats and Group Work.
The final assignment of this course utilizes Riipen. Riipen is a company that connects students to real world organizations that are looking to complete a project which involves the same learning outcomes as a more traditional assignment. Students acquire real-life experience working alongside a company to complete the assignment for this course. Please note if a company is not available for a specific semester a substitute assignment covering the same learning outcomes will be completed.
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We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact the Registration Call Centre at 905.721.3000.
Unfortunately, registration is no longer available for this course. Please check the upcoming semester or feel free to browse our website for other courses of interest. You may also click on the link above this course on the course detail page to be notified when a new class is added.
We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact Enrolment Services at 905.721.3000.
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