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CRM and Selling

Code:
CPSA 3281

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.


Textbooks:

  • Spring/Summer - None required
  • Fall - None required

Prerequisites:

  • COMM 2284 Communications for Business I

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
30668May 10, 2022 to August 16, 202212:00 am - 12:01 am42Online$367.63
10617September 13, 2022 to December 20, 202212:00 am - 12:01 am42Online$367.63
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