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Digital Marketing Analytics (Micro-credential)

DATA 1286

This micro-credential focuses on the visualization and analysis of data to measure the effectiveness of media investments as well as to make recommendations for optimization. Real world case studies and a comprehensive project will support the student to create effective customer segments and KPIs to ensure business goals are met.


  • A digital badge will be awarded upon the completion of this micro-credential.
  • Click to access the Program of Study for the current academic year.


  • Can be completed in 7 weeks or less
  • Self-directed, asynchronous learning with the support of a facilitator
  • Real-world assessment(s) to evaluate competencies
  • Interactive multimedia components
  • Pass / Fail grading structure


  • This course is delivered over a 7-week period and may be OSAP eligible
  • If you are interested in applying for financial aid, please visit the Centre for Professional and Part-Time Learning OSAP Eligibility webpage.
  • Digital Marketing Analytics (Micro-credential) program major code: DGMA


  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR;
  • Grade 12 equivalency certificate achieved through College academic upgrading OR;
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)


    Upon completion of this Micro-credential, students will be equipped to:

  • Analyze data from online ad campaigns to create business reports, strategic recommendations, and KPIs.

  • Textbooks:

    • Fall - None required

    Scheduled Dates

    Click here to be informed when this course becomes active

    CRN Day Date Time Hours Location/
    Delivery Method
    Fee Availability
    10690September 12, 2023 to October 31, 202312:00 am - 12:01 am21Online$265.51CLOSEDNotify Me