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Digital Marketing Analytics (Micro-credential)

Code:
DATA 1286

This micro-credential focuses on the visualization and analysis of data to measure the effectiveness of media investments as well as to make recommendations for optimization. Real world case studies and a comprehensive project will support the student to create effective customer segments and KPIs to ensure business goals are met.

Notes:

  • A digital badge will be awarded upon the completion of this micro-credential.
  • Click to access the Program of Study for the current academic year.

    MICRO-CREDENTIAL FEATURES:

  • Can be completed in 7 weeks or less
  • Self-directed, asynchronous learning with the support of a facilitator
  • Real-world assessment(s) to evaluate competencies
  • Interactive multimedia components
  • Pass / Fail grading structure

    OSAP ELIGIBLITY:

  • This course is delivered over a 7-week period and may be OSAP eligible
  • If you are interested in applying for financial aid, please visit the Centre for Professional and Part-Time Learning OSAP Eligibility webpage.
  • Digital Marketing Analytics (Micro-credential) program major code: DGMA

    MICRO-CREDENTIAL REQUIREMENTS:

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR;
  • Grade 12 equivalency certificate achieved through College academic upgrading OR;
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

    PROGRAM COMPETENCIES:

    Upon completion of this Micro-credential, students will be equipped to:

  • Analyze data from online ad campaigns to create business reports, strategic recommendations, and KPIs.

    • Textbooks:

    • Spring/Summer - None required

    Scheduled Dates

    Click here to be informed when this course becomes active

    Course Waitlisted

    We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact the Registration Call Centre at 905.721.3000.

    Course Closed

    Unfortunately, registration is no longer available for this course. Please check the upcoming semester or feel free to browse our website for other courses of interest. You may also click on the link above this course on the course detail page to be notified when a new class is added.

    Course Filled

    We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact Enrolment Services at 905.721.3000.

    CRN Day Date Time Hours Location/
    Delivery Method    		 Fee Availability
    12107May 9, 2023 to June 27, 202312:00 am - 12:01 am21Online$265.00CLOSEDNotify Me