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Content Marketing (Micro-credential)

Code:
MKTG 1980

Learn to create successful social media marketing campaigns that focus on digital storytelling and feature compelling content. You will become familiar with best practices for marketing on leading social media platforms, learn to identify the right target audiences and discover the strategies for creating a variety of digital content to engage your audience.

Notes:

  • A digital badge will be awarded upon the completion of this micro-credential.
  • Click to access the Program of Study for the current academic year.
  • Content Marketing (Micro-credential) program major code: CTMK

    MICRO-CREDENTIAL FEATURES:

  • Can be completed in 7 weeks or less
  • Self-directed, asynchronous learning with the support of a facilitator
  • Real-world assessment(s) to evaluate competencies
  • Interactive multimedia components

    MICRO-CREDENTIAL REQUIREMENTS:

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR;
  • Grade 12 equivalency certificate achieved through College academic upgrading OR;
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

    PROGRAM COMPETENCIES:

    Upon completion of this Micro-credential, students will be equipped to:

  • Develop an outline of a social media marketing campaign.
  • Compare and contrast the role of Blogs/Vlogs in a social media campaign, and learn how to select the appropriate channels and formats for Blog/Vlog content.
  • Identify and distinguish the differences in the foundations of specific social media platforms and identify the appropriate use of Facebook for content marketing.
  • Identify and distinguish the differences in the foundations of specific social media platforms. Specifically,identify the appropriate use of Instagram for content marketing.
  • Identify and distinguish the differences in the foundations of specific social media platforms. Identify the appropriate use of Twitter for content marketing.
  • Identify and distinguish the differences in the foundations of specific social media platforms. Specifically,identify the appropriate use of YouTube for content marketing.


  • Textbooks:

    • Fall - None required

    Scheduled Dates

    Click here to be informed when this course becomes active

    CRN Day Date Time Hours Location/
    Delivery Method
    Fee Availability
    11605November 1, 2022 to December 20, 202212:00 am - 12:01 am21Monthly Intake Online$239.00CLOSEDNotify Me