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Digital Marketing Techniques (Micro-credential)

MKTG 1981

Discover how to use direct digital market tools to engage and expand your customer base. Learn how to create successful email campaigns, tweak the content of your website to improve its ranking in searches (SEO - Search Engine Optimization) and place paid ad that will appear in searches related to your website (SEM – Search Engine Marketing). These techniques can give you a sophisticated approach to reaching your target audience on social platforms, websites and apps.


  • Students will need to download Mimic Pro. Note, the student is responsible to purchase the software at an additional cost (approximately $60 US).
  • A digital badge will be awarded upon the completion of this micro-credential.
  • Click to access the Program of Study for the current academic year.
  • Digital Marketing Techniques (Micro-credential) program major code: DGMT


  • Can be completed in 7 weeks or less
  • Self-directed, asynchronous learning with the support of a facilitator
  • Real-world assessment(s) to evaluate competencies
  • Interactive multimedia components


  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR;
  • Grade 12 equivalency certificate achieved through College academic upgrading OR;
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)


    Upon completion of this Micro-credential, students will be equipped to:

  • Compare and contrast different digital direct marketing tools, explore how they are used in advertising across social platforms, websites, and software applications.
  • Identify the structure and process for developing email campaigns and practice creating one.
  • Identify and define the foundations of Search Engine Optimization and Search Engine Marketing.
  • Apply digital advertising techniques and technology to target audiences.

  • Textbooks:

    • Fall - None required

    Scheduled Dates

    Click here to be informed when this course becomes active

    CRN Day Date Time Hours Location/
    Delivery Method
    Fee Availability
    11606November 1, 2022 to December 20, 202212:00 am - 12:01 am21Monthly Intake Online$239.00CLOSEDNotify Me