Fall Registration Now Open
Connect with Us

Social Media Marketing Foundations (Micro-credential)

MKTG 1982

This primer will give you the tools to begin marketing on social media. Discover strategies for marketing plans and social media campaigns and best practices for the leading social media platforms. You will learn how to identify target audiences, set goals and use tools to manage and measure the results of your campaigns. These straight-forward techniques can have a powerful impact on your social media presence.


  • A digital badge will be awarded upon the completion of this micro-credential.
  • Click to access the Program of Study for the current academic year.
  • Social Media Marketing Foundations (Micro-credential) program major code: SMMF


  • Can be completed in 7 weeks or less
  • Self-directed, asynchronous learning with the support of a facilitator
  • Real-world assessment(s) to evaluate competencies
  • Interactive multimedia components


  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR;
  • Grade 12 equivalency certificate achieved through College academic upgrading OR;
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)


    Upon completion of this Micro-credential, students will be equipped to:

  • Demonstrate knowledge of the strategies, techniques, and digital technology used for marketing on social platforms and select the right social media platform for the target audience and organizational goals of the client or sponsor.
  • Explore key differences between various social media platforms, and how to select the right ones for your project or client.
  • Demonstrate how to execute a social media audit.
  • Explore the structure and process of developing a social media marketing strategy for your target audience.

  • Textbooks:

    • Fall - None required

    Scheduled Dates

    Click here to be informed when this course becomes active

    CRN Day Date Time Hours Location/
    Delivery Method
    Fee Availability
    11607November 1, 2022 to December 20, 202212:00 am - 12:01 am21Monthly Intake Online$239.00CLOSEDNotify Me