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Cannabis In The Adult Use Market

BUS 1928

In an emerging multibillion dollar market, the legalization of cannabis for recreational use is inviting not only an increased big business presence, but also creating many new opportunities for micro-sized entrepreneurial ventures. Students in this course will examine the complexities and challenges of this rapidly evolving marketplace.

This course will look at core customer groups, as well as products and services within the adult-use market, and differentiate this market from the medical stream. It will explore various branding and distribution approaches, and how quality and price will play key roles in a legitimate recreational market that must compete effectively against illegal providers. In addition, students will consider the critical role of responsible adult use and consumer education in de-stigmatizing cannabis.


Course delivery: This course is delivered in class at the Oshawa campus. If you are unable to attend the in class option we also offer this course online through our interactive online simulcast. For additional details and to enroll in the online section please click BUS 1988.

Upon successful completion (which requires you to fully attend both classes and successfully complete all assigned coursework and quizzes) you will receive a digital badge that can be added to your LinkedIn page, resume, e-portfolio, etc. to demonstrate your focus for ongoing professional development to current and prospective employers.


  • Spring/Summer - None required


  • BUS 1988


  • (BUS 1926 Medical Cannabis Fundamentals for Business Professionals
  • Or BUS 1986 Medical Cannabis Fundamentals for Business Professionals (interactive online simulcast) )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

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CRN Day Date Time Hours Location Instructor Fee Availability
11421Sat&Sun20-JUN-20 to 21-JUN-2009:40 am - 04:40 pm14Oshawa Patricia Ryan$451.94
11422Sat&Sun08-AUG-20 to 09-AUG-2009:40 am - 04:40 pm14Oshawa Patricia Ryan$451.94
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