Professional Portfolios for Graphic Design

Participants will have a clear understanding of the type of portfolio that is expected in both the freelance and the professional world. Personal branding concepts will be part of the portfolio mix incorporating and developing a creative statement, personal logo and identity package. Students will develop new design pieces specific to industry portfolio standards including a direct mail piece, a newspaper ad and a self-promotional marketing piece. Students will learn effective ways to market and ‘package’ themselves through various creative approaches and media types. Inventory of work will be developed and assembled into an electronic or digital portfolio package.

Notes:

Previous working knowledge of the required Adobe software is crucial in order to be successful in this course. (Illustrator, Photoshop, InDesign).

Computer software used - Adobe InDesign, Illustrator & Photoshop

Please note that this course is not equivalent to any course within the School of Media, Arts & Design.