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Retail Management

Code:
MGMT 3283

This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of retailing strategies and concepts to practical case problems. The students will be exposed to all of the essential ingredients such as; the complex nature of the Retail industry, Retail strategies, the competitive behaviour of Retail institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.


Equivalents:

  • MGMT 5203
  • MGMT 3253

Prerequisites:

  • (MKTG 2250 MARKETING II
  • Or MKTG 2200 MARKETING II )

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1007010-SEP-19 to 17-DEC-1912:00 am - 12:01 am36Online $281.31
1006014-JAN-20 to 21-APR-2012:00 am - 12:01 am36Online $281.31
1004812-MAY-20 to 18-AUG-2012:00 am - 12:01 am36Online $281.31
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