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Marketing I

Code:
MKTG 1280

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Notes:

Note: Students require Microsoft Word.

Course is equivalent to OIPMAC accredited courses


Equivalents:

  • MKTG 1301
  • MKTG 1250
  • MKTG 1200

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1112801-OCT-19 to 07-JAN-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1103901-NOV-19 to 07-FEB-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1112702-DEC-19 to 09-MAR-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1113803-FEB-20 to 11-MAY-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1104902-MAR-20 to 08-JUN-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1113701-APR-20 to 08-JUL-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1112601-JUN-20 to 07-SEP-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1103702-JUL-20 to 08-OCT-2012:00 am - 12:01 am45Monthly Intake Online $386.53
1112503-AUG-20 to 09-NOV-2012:00 am - 12:01 am45Monthly Intake Online $386.53
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