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Marketing I

Code:
MKTG 1280

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Notes:

Note: Students require Microsoft Word.

Course is equivalent to OIPMAC accredited courses


Textbooks:

  • Spring/Summer - None required

Equivalents:

  • MKTG 1301
  • MKTG 1250
  • MKTG 1200

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
13163June 1, 2021 to September 7, 202112:00 am - 12:01 am45Monthly Intake Online$386.53
13080July 2, 2021 to October 8, 202112:00 am - 12:01 am45Monthly Intake Online$386.53
13162August 3, 2021 to November 9, 202112:00 am - 12:01 am45Monthly Intake Online$386.53
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