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Marketing I

Code:
MKTG 1280

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Notes:

Note: Students require Microsoft Word.

Course is equivalent to OIPMAC accredited courses


Textbooks:

  • Winter - None required

Equivalents:

  • MKTG 1301
  • MKTG 1250
  • MKTG 1200

Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10462January 12, 2021 to April 20, 202112:00 am - 12:01 am45Online$386.53
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