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Marketing Research Techniques

Code:
MKTG 3284

This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems.


Equivalents:

  • MKTG 2251
  • MKTG 3204

Prerequisites:

  • MKTG 2250 MARKETING II
  • Or MKTG 2200 MARKETING II
  • Or MKTG 2280 Marketing II

This course is part of the following program(s):

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Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10599September 14, 2021 to December 21, 202112:00 am - 12:01 am45Online$338.10
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