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Marketing Research Techniques

Code:
MKTG 3284

The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers. Marketers must understand their clients' needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today’s rapidly changing global marketplace in order to be, cost-effective, accurate and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.


Equivalents:

  • MKTG 2251
  • MKTG 3204

Prerequisites:

  • MKTG 2250 MARKETING II
  • Or MKTG 2200 MARKETING II
  • Or MKTG 2280 Marketing II

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1029410-SEP-19 to 17-DEC-1912:00 am - 12:01 am45Online $386.53
1027714-JAN-20 to 21-APR-2012:00 am - 12:01 am45Online $386.53
1026512-MAY-20 to 18-AUG-2012:00 am - 12:01 am45Online $386.53
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