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Channel and Retail Marketing

Code:
MKTG 3288

This course focuses on the application of channel and retail marketing strategies to successfully develop and optimize organizational distribution systems. The student will use the key principles of channel design and implementation, end-user analysis, and retail merchandising to create channel and retail distribution strategies to enhance business marketing initiatives.

Notes:

Note: Students must sign on to DC Connect at http://durhamcollege.ca/connect using their student number and password (birthdate MMDDYR) to access the online courses. You will not be able to access the course until the start date. Please allow 23 hours after registration for the system to update.


Equivalents:

  • MKTG 3208

Prerequisites:

  • (MKTG 2250 MARKETING II
  • Or MKTG 2280 Marketing II
  • Or MKTG 2290 Marketing II
  • Or MKTG 2200 MARKETING II )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1000312-MAY-20 to 18-AUG-2012:00 am - 12:01 am42Online $319.17
1009808-SEP-20 to 15-DEC-2012:00 am - 12:01 am42Online $319.17
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