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Channel and Retail Marketing

Code:
MKTG 3288

This course focuses on the application of channel and retail marketing strategies to successfully develop and optimize organizational distribution systems. The student will use the key principles of channel design and implementation, end-user analysis, and retail merchandising to create channel and retail distribution strategies to enhance business marketing initiatives.


Equivalents:

  • MKTG 3208

Prerequisites:

  • (MKTG 2250 MARKETING II
  • Or MKTG 2280 Marketing II
  • Or MKTG 2290 Marketing II
  • Or MKTG 2200 MARKETING II )

This course is part of the following program(s):

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Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10221January 12, 2021 to April 20, 202112:00 am - 12:01 am42Online$319.17
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