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Digital Marketing

Code:
MKTG 4287

This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment.

Notes:

Students must purchase access to the simulation platform which is a mandatory requirement of the course. The instructor will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.
Mandatory Chats


Textbooks:

  • Winter - None required

Equivalents:

  • MKTG 4207
  • MKTG 4300

Prerequisites:

  • (MKTG 2280 Marketing II
  • Or MKTG 2250 MARKETING II
  • Or MKTG 2200 MARKETING II )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10616January 12, 2021 to April 20, 202112:00 am - 12:01 am42Online$319.17
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