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Social Media Monitoring and Measurement

Code:
SOMT 2281

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Notes:

This course contains mandatory chat sessions.

This course is delivered in a compressed 8 week format.


Textbooks:

  • Winter - None required
  • Fall - None required
  • Spring/Summer - None required

Prerequisites:

  • SOMT 1281 Introduction to Social Media

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1113801-NOV-19 to 27-DEC-1912:00 am - 12:01 am42Monthly Intake Online $367.60
1114802-MAR-20 to 27-APR-2012:00 am - 12:01 am42Monthly Intake Online $367.60
1113602-JUL-20 to 27-AUG-2012:00 am - 12:01 am42Monthly Intake Online $367.60
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