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Social Media Monitoring and Measurement

Code:
SOMT 2281

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Notes:

This course contains mandatory chat sessions.

This course is delivered in a compressed 8 week format.


Textbooks:

  • Winter - None required

Prerequisites:

  • SOMT 1281 Introduction to Social Media

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10846January 12, 2021 to March 9, 202112:00 am - 12:01 am42Online$367.60
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