COVID-19 Information

Our fall semester is now under way, and DC is committed to providing students with a high-quality academic experience. For a full list of what is open on campus
or operating virtually, please visit our 
COVID-19 fall semester page.
Latest update: Winter Semester 2021
Learn more about courses and services being offered remotely. Report if you are unwell

The world is changing.
Be ready!
Register NowView Course Catalogue
Connect with Us

Social Media Monitoring and Measurement

Code:
SOMT 2281

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Notes:

This course contains mandatory chat sessions.

This course is delivered in a compressed 8 week format.


Textbooks:

  • Fall - None required

Prerequisites:

  • SOMT 1281 Introduction to Social Media

Scheduled Dates

Click here to be informed when this course becomes active

CRN Day Date Time Hours Location Fee Availability
1073108-SEP-20 to 03-NOV-2012:00 am - 12:01 am42Online $367.60
 Shopping Cart