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Marketing Management (Certificate)

Some marketing staff in an office discussing and reviewing ideas
Credential:
Durham College Certificate
Code:
MKTG

Durham College Certificate

Program Description

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Become familiar with the art and science of marketing and gain sound knowledge in product development, market research, advertising and sales, and short- and long-term planning in the corporate and small business environment.

Certificate Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U)
    OR
    Grade 12 equivalency certificate achieved through College academic upgrading
    OR
    Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.

Program Of Study

Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Click to access the Program of Study for the current academic year.

Students who began this program prior to the current academic year may contact the Centre for Professional and Part-Time Learning office at ppl@durhamcollege.ca or 905-721-3052 to obtain your Program of Study and graduation requirements.

Program Outcomes

Upon successful completion of this program, students will be equipped to:

  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Participate in conducting market research to provide information needed to make marketing decisions
  • Determine the correct digital tools to use in the support of launching a marketing plan or initiative
  • Use professional sales techniques to make a sale
  • Communicate and present information persuasively and accurately in oral, written, and graphic formats
  • Determine the legal/ethical requirements to consider when developing a marketing plan or pricing strategy

Career Options

Potential career and industry options may include:

  • Entry-level roles in advertising or marketing
  • Communications entry-level roles
  • Digital marketing co-ordinator
  • Event co-ordinator/planner
  • Marketing co-ordinator

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Centre for Professional and Part-Time Learning OSAP Eligibility webpage.

Currently offered

Course Title Location/
Delivery Method
MKTG 3288Channel and Retail MarketingOnline
MKTG 4287Digital MarketingOnline
LDS 1083Finance - LDSOnline
COMM 3283Integrated Marketing CommunicationOnline
MKTG 1280Marketing IOnline
MKTG 1280Marketing IMonthly Intake Online
MKTG 2280Marketing IIOnline
MKTG 3284Marketing Research TechniquesOnline
SALE 3280Principles of SalesOnline