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Business - Marketing (Two-Year Diploma)

Credential:
Ontario College Diploma
Code:
MRKG

Ontario College Diploma

Program Description

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology. You will boost your resume with marketing projects completed for real industry clients, and you will have the opportunity to participate in simulations, marketing-oriented events and competitions, all of which will add to your industry network and experience to help you get that first marketing job.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR
  • Grade 12 equivalency certificate achieved through College academic upgrading OR
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)
  • Equivalent secondary school diploma from another province or territory in Canada (Please note: A recognized equivalent to an OSSD may be accepted if you meet the levels, subjects and overall averages required for admission to the college. Generally the requirement is successful completion of a Grade 12 diploma except in Quebec where the equivalent is Secondary V) or
  • Equivalent secondary school diploma from outside of Canada. Applicants who have been educated outside of Canada must have their documents evaluated by a credential assessment service (ICAS) and submit proof of educational qualifications in order to determine if their level of achievement is equivalent to an OSSD. To obtain a Credential Assessment Report visit either ICAS (1.800.321.6021) or WES (1.866.343.0070)
  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.

Program Admission Form Students are required to complete and submit this form to indicate that the program's admission requirements have been met. This form must be submitted prior to registering for your first course.

Current Program of Study Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Students who began this program prior to the current academic year may contact the Continuing Education office at coned@durhamcollege.ca or 905-721-3052 to obtain your Program of Study and graduation requirements.

Program Outcomes

Upon completion of this program, students will be equipped to:

  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis
  • Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs
  • Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria
  • Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats
  • Analyze the viability of marketing products, concepts, goods, or services in an international market or markets
  • Participate in conducting market research to provide information needed to make marketing decisions
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise
  • Participate in the development of a business plan, apply the principles of business ethics and corporate social responsibility
  • Use professional sales techniques to make a sale
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments

Career Options

Potential career and industry options may include:

  • Integrated marketing communications co-ordinator: public relations, advertising, experiential/events, promotions
  • Digital marketing coordinator/manager
  • Social media/content coordinator/manager
  • Marketing coordinator
  • Research coordinator
  • Sales representative: advertising, business to business, product, services

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Continuing Education OSAP Eligibility webpage.

Currently offered

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ACCT 1280Accounting IMonthly Intake Online
ACCT 1280Accounting IOnline
TEAC 1980Adult LearningOnline
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GNED 1181AnthropologyOnline
COMP 1289Business Computer Applications IMonthly Intake Online
COMP 1289Business Computer Applications IOnline
COMP 2289Business Computer Applications IIOnline
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SALE 3281Business Development for Entrepreneurship & Small BusinessOnline
LAW 2280Business LawMonthly Intake Online
LAW 2280Business LawOnline
MGMT 1288Business Management IntroductionOnline
POL 1080Canadian PoliticsOnline
MKTG 3288Channel and Retail MarketingOnline
WRIT 1981Children's Literature IntroductionOnline
WRIT 1981Children's Literature IntroductionMonthly Intake Online
COMM 2284Communications for Business IMonthly Intake Online
COMM 2284Communications for Business IOnline
COMM 3282Communications for Business IIOnline
GNED 1489Complementary Therapies IntroductionOnline
COMP 2287Computer Applications in MarketingOnline
PSYC 1080Criminal Psychology - Psychopathic MindsMonthly Intake Online
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ENG 1080Critical ThinkingOnline
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CRIM 1080Cults and TerrorismOnline
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ECON 1280Economics I (Macroeconomics)Monthly Intake Online
ECON 1280Economics I (Macroeconomics)Online
ECON 2280Economics II (Microeconomics)Online
ECON 2280Economics II (Microeconomics)Monthly Intake Online
ENVI 1080Environmental CitizenshipMonthly Intake Online
ENVI 1080Environmental CitizenshipOnline
HRM 1283Human Resources Management PrinciplesMonthly Intake Online
HRM 1283Human Resources Management PrinciplesOnline
COMM 3283Integrated Marketing Communication IOnline
COMM 4283Integrated Marketing Communication IIOnline
MKTG 2282International BusinessOnline
ENG 1384LiteratureOnline
MKTG 1280Marketing IOnline
MKTG 1280Marketing IMonthly Intake Online
MKTG 2280Marketing IIOnline
MKTG 3284Marketing Research TechniquesOnline
OPER 1280Operations Management IOnline
OPER 1280Operations Management IMonthly Intake Online
PSYC 1083Personality PsychologyOnline
PFP 8105Political ScienceOnline
PFP 8215Politics and Public AdministrationOnline
GNED 1492Popular Culture and the MediaOnline
SALE 3280Principles of SalesOnline
PSYC 1051Psychology IntroductionOnline
PSYC 1051Psychology IntroductionMonthly Intake Online
GNED 1481Social Media and SocietyOnline
SOCI 1051Sociology IntroductionOnline
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STAT 2280StatisticsOnline
GNED 1491The Game of Soccer and its Impact on SocietyOnline
GNED 1281Western: A Study in the Film GenreOnline
RELG 1980World Religions: Western and Eastern TraditionsOnline