COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.
Program delivery information now available for winter semester.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire COVID-19 Illness Reporting Process

Advertising Campaigns

Students will continue to build/reinforce their knowledge and appreciation for the communication planning and development process by focusing on the objectives, strategies, techniques, and media tactics used to deliver effective integrated marketing communication programs. Students will be provided with Marketing and Creative Briefs for well-known brands and required to develop, present and defend their advertising program recommendations.