Computer Apps In Marketing

This course is designed to provide marketing students with a set of computer skills useful in marketing. Specific skill areas include: personal brand strategy development for social media, the design and customization of a client/product website using an interactive website builder tools, designing promotional materials using design software, an introduction to project management fundamentals and organizing projects through the use of cloud based computing tools, customer relationship and database management, and the creation of creative briefing documents for client projects. A series of workshop assignment will give students practice using a variety of computer skills. Lectures will provide the necessary background required to successfully complete the assignments.