Design for Online Advertising 2

Digital production artists and designers are responsible for creating impactful advertisements that appeal to specific target audiences. These designers must be passionate about executing highly intuitive and beautifully crafted ideas for traditional and digital platforms including websites, mobile apps, and social media. This course continues to build on the skills necessary to create effective advertising using industry standard software. Proper file management techniques will be reviewed and practiced ensuring students understand how agencies and their partners track workflow and archive assets for future creative production. Students will be working predominantly with InDesign and Photoshop in the creation of all ad types in this course.