Electronic Media Production

This course explores technologies and design concepts that enable students to execute strategic digital products for public relations and professional self-promotion. Specifically, it introduces students to the digital media tools for video and website development. Students will use these tools to create a professional online portfolio and edit a video that will be posted on their website as an example of their videography and video editing capabilities. Students will be encouraged to leverage these digital communication tools to create products that consider purpose, audience and messaging in a public relations context.