Content Management 2

This course will provide students the knowledge they require to develop an effective content marketing strategy. Students will learn how plan, track,research, and create an optimized content strategy. Students will review content strategies for targeting, content variety, and content quality against case studies. Students will be introduced to the different communication channels and organizational methods used to deliver the best content marketing strategy. Students will bring skills developed in Content Management 1 to create a content marketing program for a "mock" client. They will learn how to deliver on brief and manage and measure the performance of their program. Attention will be given to acquiring the skill of creating a full content strategy on brand and work with the "mock" client to ensure they are meeting all criteria. By the end of this course, students will have the knowledge and skills required to execute and measure their strategic plans. Students will create a Content Marketing Strategy for their portfolios