Digital Program Pitch (Capstone)

The capstone project provides students the opportunity to develop and pitch a complete digital media plan for an actual advertiser; students will work in small groups on a chosen client from pre-selected options. Students will be required to conduct research on the chosen client gaining insight into business operations, challenges, and opportunities. The research will result in the culmination of a strategic and creative digital plan recommendation. Students will receive guidance during milestone project check-ins from both faculty and external industry members (industry professionals will be partaking in several guest speaking sessions). Participating clients will be responsible for evaluating the student submissions from the pitch presentations. Students will be required to make modifications based on client feedback and submit a formal blueprint (program plan) to the client at the end of the formal process.