Marketing Law & Ethics

This course will introduce key Canadian laws and regulations that impact marketing decisions. Current legal and ethical standards will be addressed through research, guided discussion, and Canadian case studies. Marketing, advertising and promotion are highly regulated and the rules are changing as regulators address privacy protection. In-class time will be lecture, guided research and discussion of ethical and legal issues using Canadian examples. Online activities will review and reinforce the concepts introduced in class. By the end of the course, students will recognize key legal and ethical exposures in a variety of marketing situations.