COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.Program delivery information now available for winter semester. Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire COVID-19 Illness Reporting Process
This course expands on material that was covered in the previous Media Planning and Buying course. It is designed to introduce students to media strategy and the proper steps involved in getting to the final plan. Students will analyze client briefs, objectives and review all necessary information to generate a media strategy. Students will also develop industry standard charts and assessments used in today's advertising field.
Many of the photos on this website were taken prior to the COVID-19 pandemic.