January 16 & 175:30 to 7:30 p.m.
This course is aimed at giving students a practical overview and understanding of the marketing process and the activities of marketers as it relates to the recreation industry. The material covered will teach the student the basis of marketing planning and principles for recreation such as: the 4 P's, the creation of customer value, an analysis of the changing business environment and its impact, identification of the customer, market segmentation and the strategic marketing process.
January 16: Oshawa campus
January 17: Whitby campusExplore programs starting
in May or SeptemberRegister Now