COVID-19 Information

Durham College is open virtually due to the COVID-19 pandemic while courses and services are being offered remotely.
Fall 2020 delivery information

Learn more about courses and services being offered remotely.

Recreation Marketing

This course is aimed at giving students a practical overview and understanding of the marketing process and the activities of marketers as it relates to the recreation industry. The material covered will teach the student the basis of marketing planning and principles for recreation such as: the 4 P's, the creation of customer value, an analysis of the changing business environment and its impact, identification of the customer, market segmentation and the strategic marketing process.