April 2021 - DC is committed to providing students with a high-quality academic experience. During the provincial emergency and stay-at-home order, in-person learning activities and campus operations may be impacted. For a full list of what is open or operating virtually, please visit our COVID-19 winter semester page.Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell
Check out the 2021-22Program Guide
In Canadian Marketing in Action, Keith Tuckwell defines marketing as "…a process that identifies a need and then offers a means of satisfying it." This introductory course deals with a) the fundamental assessment of the marketing environments, b) consumer buying behaviour, c) identifying market segments, and d) elements of a marketing plan. The course introduces students to the concepts, theories, and methods of the marketing discipline. The theories discussed will be applicable to any type of product.
Many of the photos on this website were taken prior to the COVID-19 pandemic.