April 2021 - DC is committed to providing students with a high-quality academic experience. During the provincial emergency and stay-at-home order, in-person learning activities and campus operations may be impacted. For a full list of what is open or operating virtually, please visit our COVID-19 winter semester page.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell

Introduction To Marketing

In Canadian Marketing in Action, Keith Tuckwell defines marketing as "…a process that identifies a need and then offers a means of satisfying it." This introductory course deals with a) the fundamental assessment of the marketing environments, b) consumer buying behaviour, c) identifying market segments, and d) elements of a marketing plan. The course introduces students to the concepts, theories, and methods of the marketing discipline. The theories discussed will be applicable to any type of product.