Introduction To Marketing
In Canadian Marketing in Action, Keith Tuckwell defines marketing as "…a process that identifies a need and then offers a means of satisfying it." This introductory course deals with a) the fundamental assessment of the marketing environments, b) consumer buying behaviour, c) identifying market segments, and d) elements of a marketing plan. The course introduces students to the concepts, theories, and methods of the marketing discipline. The theories discussed will be applicable to any type of product.