DC is committed to providing students with a high-quality academic experience. All scheduled academic activities and services, including on-campus learning through classes and labs, continue as planned while Durham Region is under red-zone restrictions. For a full list of what is open on campus or operating virtually, please visit our COVID-19 winter semester page.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell

Sport & Event Marketing

The purpose of this course is to provide a clear understanding of sport marketing theory and its application to sports events. The course will begin with market research and a needs analysis of sports events, after which students will get into groups to work on executing a large scale sporting event either on or off campus. The course will focus on generating revenue for sporting events, marketing those events, and the use of sponsors, promotions and advertising in the execution of successful sporting events.