Digital Marketing Tools
Digital Marketing will include all the learning objectives for executing creative within multiple layouts using industry-standard software. Students will use grids and determine how to display a tourism theme within all digital perimeters. Students will successfully design a look for a tourism initiative. The tourism theme includes aligning with destinations already existing brands and developing a design strategy that projects an image or attitude that appeals to the target audience and satisfies the goals. The strategy will consist of a colour palette, typography, a plan for imagery, and an overall format, grid and structure for the increased attendance to the desired destination.