DC is committed to providing students with a high-quality academic experience. All scheduled academic activities and services, including on-campus learning through classes and labs, continue as planned while Durham Region is under red-zone restrictions. For a full list of what is open on campus or operating virtually, please visit our COVID-19 winter semester page.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell

Sport Marketing II

Building on the foundational marketing knowledge gained in Sport Marketing I, this course focuses on the application of the marketing mix, a collection of business variables that marketers can control and manipulate in changing market conditions. Once marketing objectives have been developed, a company must decide upon specific goods/services, pricing, distribution, and marketing communication strategies. Students examine the application of each of the four marketing mix variables in great depth through the creation of a marketing plan.