COVID-19 Information

Durham College is open virtually due to the COVID-19 pandemic while courses and services are being offered remotely.
Fall 2020 delivery information

Learn more about courses and services being offered remotely.

Sport Marketing II

Building on the foundational marketing knowledge gained in Sport Marketing I, this course focuses on the application of the marketing mix, a collection of business variables that marketers can control and manipulate in changing market conditions. Once marketing objectives have been developed, a company must decide upon specific goods/services, pricing, distribution, and marketing communication strategies. Students examine the application of each of the four marketing mix variables in great depth through the creation of a marketing plan.