This course is intended to incorporate all of the knowledge and skills acquired by students in year one, year two and in the first half of year three in order to complete a ‘marketing plan' for a business in Durham Region. The course is mainly group-based, and is delivered in two phases. The first phase is lecture/seminar format covering key components such as: Project Management, Marketing Planning, and Group/Team Development. The second phase is developing a ‘marketing plan' for the business, incorporating all the components required. A formal presentation will/may be delivered followed by the submission of a written report at the completion of the course.