COVID-19 Information

Durham College is open virtually due to the COVID-19 pandemic while courses and services are being offered remotely.
Fall 2020 delivery information

Learn more about courses and services being offered remotely.

Financial Analysis For Marketing

This course will introduce students to the fundamental concepts of financial analysis by utilizing marketing concepts and strategies. This course will also cover the full spectrum of marketing metrics concepts that includes: promotional strategy, market share, brand penetration, pricing strategy, contribution margins, customer profitability; Customer Life Time Value, sales force and channel management. In addition, students will learn how to apply these concepts and conceptualized them in real working environments