Esport Business Management (graduate certificate) – NEW

Program Overview

Revenues for the global esports industry are projected to exceed $1 billion in 2019 and are closely mirroring those of established, mainstream professional sports leagues, including the NBA, NFL and NHL. In turn, the demand for skilled esports business professionals and the number of career opportunities in the field are growing at an exceptionally fast rate. This program will prepare students from a variety of backgrounds to successfully transition into the high-growth field of esports. Graduates emerge as highly skilled professionals possessing a unique combination of expertise in online marketing, copyright law, licensing, sponsorship, event management, content creation and much more. In addition to the tactical skills needed to support and generate revenue within the esports ecosystem, graduates possess deep understanding of gaming culture, including players, fans and the games themselves, which are vital to growing a successful career in this exciting field.

Business

Gaming

Management

Admission Requirements

Diploma or degree
Proof of English language proficiency required

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Intakes and Availability

Date	Domestic Availability	International Availability
September 2020	Open	Open

Tuition

Year one domestic: $2,999 (CAD)

View Full Costs

Semester 1 Courses

Introduction to Esport
IT for Esport
Computer Applications for Sport
Introduction to Esport Marketing
Esport Project Management
Law for Esport
HR for Esport

View All Courses

Career Options

WHAT YOU COULD BE:

Event coordinator
Team manager
Team recruiter
Venue/arena manager
League organizer
Creative lead
Gaming expert
Shout caster
Journalist/writer/blogger
Content creator
Producer
Marketing specialist
Community brand manager
Esport entrepreneur

View all Career Options

Program Details

As an Esports Business Management graduate, you will be able to:

Write proposals, promotional material and presentations using evidence-based research, persuasive communication techniques and graphical elements.
Manage applications, software and hardware required in scalable esport environments.
Develop strategies for the successful implementation of sponsorship programs and esport sponsorship packages.
Assess the planning and implementation requirements for differentiated delivery modes for an esport event to ensure profitability and viability.
Research the cultural, economic, political and social demographics of gamers to develop esport events, experiences, and marketing and promotional materials.
Adhere to professional, legal, regulatory and ethical standards when performing work and conducting esport business operations.
Manage accounting and financial operations to comply with tax and insurance practices for a small to medium-sized business.
Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness.
Manage esport projects and events by using project management principles, tools and strategies to plan, organize and execute events remotely, online and physically.
Develop digital and social media promotional strategies to increase the value of the brand of an esport business.
Develop and implement selling strategies for both spectator and participant-driven esport events to increase the value of a brand.

Admission Requirements

Diploma or degree
Proof of English language proficiency required

Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

Courses

Semester 1

Introduction to Esport
IT for Esport
Computer Applications for Sport
Introduction to Esport Marketing
Esport Project Management
Law for Esport
HR for Esport

Semester 2

Corporate Esport Strategies
The Business of Esport
Successful Esport Events
Esport Digital Marketing
Digital Content Creation
Esport Event Video Production
World of Esport Capstone

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic
Tuition	$2,999
Compulsory Ancillary	$1,337
Program Incidental	N/A
Total Fees:	$4,336

Please note: fees are based on the 2019-2020 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE:

Event coordinator
Team manager
Team recruiter
Venue/arena manager
League organizer
Creative lead
Gaming expert
Shout caster
Journalist/writer/blogger
Content creator
Producer
Marketing specialist
Community brand manager
Esport entrepreneur

WHERE YOU COULD WORK:

Esport venue/arena
Marketing agency
Esport team
Post-secondary institution
Self-employed

Program Transfer, Degree Completion and Additional Credentials

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Book a campus tour

Need assistance with this form?

T: 905.721.3000

Program related questions?
Contact Recruitment.

Application related questions?
Contact Admissions.

International student?

Contact International Admissions or call 905.721.2000 ext. 2355.

Esport Business Management (graduate certificate) – NEW

Program Overview

Admission Requirements

Intakes and Availability

Tuition

Semester 1 Courses

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

Courses

Semester 1

Semester 2

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Book a campus tour

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]