Esport Business Management (graduate certificate) – NEW

Program Overview

Revenues for the global esports industry are projected to exceed $1 billion in 2019 and are closely mirroring those of established, mainstream professional sports leagues, including the NBA, NFL and NHL. In turn, the demand for skilled esports business professionals and the number of career opportunities in the field are growing at an exceptionally fast rate. This program will prepare students from a variety of backgrounds to successfully transition into the high-growth field of esports. Graduates emerge as highly skilled professionals possessing a unique combination of expertise in online marketing, copyright law, licensing, sponsorship, event management, content creation and much more. In addition to the tactical skills needed to support and generate revenue within the esports ecosystem, graduates possess deep understanding of gaming culture, including players, fans and the games themselves, which are vital to growing a successful career in this exciting field.

Admission Requirements

Diploma or degree
Proof of English language proficiency required

Minimum of two years of full-time, related industry experience detailed in a professional resumé with a letter of intent may be considered

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Tuition

Year one domestic: $2,999 (CAD)
Year one international: $13,599 (CAD)

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Semester 1 Courses

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Business

Gaming

Management

Technology recommendations

To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.

View All Recommendations

Intakes and Availability

Date	Domestic Availability	International Availability
September 2021	Open	Open

Career Options

WHAT YOU COULD BE:

Event coordinator
Team manager
Team recruiter
Venue/arena manager
League organizer
Creative lead
Gaming expert
Shout caster
Journalist/writer/blogger
Content creator
Producer
Marketing specialist
Community brand manager
Esport entrepreneur

View all Career Options

Program Details

As an Esports Business Management graduate, you will be able to:

Write proposals, promotional material and presentations using evidence-based research, persuasive communication techniques and graphical elements.
Manage applications, software and hardware required in scalable esport environments.
Develop strategies for the successful implementation of sponsorship programs and esport sponsorship packages.
Assess the planning and implementation requirements for differentiated delivery modes for an esport event to ensure profitability and viability.
Research the cultural, economic, political and social demographics of gamers to develop esport events, experiences, and marketing and promotional materials.
Adhere to professional, legal, regulatory and ethical standards when performing work and conducting esport business operations.
Manage accounting and financial operations to comply with tax and insurance practices for a small to medium-sized business.
Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness.
Manage esport projects and events by using project management principles, tools and strategies to plan, organize and execute events remotely, online and physically.
Develop digital and social media promotional strategies to increase the value of the brand of an esport business.
Develop and implement selling strategies for both spectator and participant-driven esport events to increase the value of a brand.

Program Learning Outcomes

Write proposals, promotional material, and presentations by utilizing evidence based research, persuasive communication techniques, and graphical elements.
Manage applications, software and hardware required in scalable esport environments.
Develop strategies for the successful implementation of sponsorship programs and esport sponsorship packages.
Assess the planning and implementation requirements for differentiated delivery modes for an esport event to ensure profitability and viability.
Research the cultural, economic, political, and social demographics of gamers to develop esport events, experiences, and marketing and promotional material.
Adhere to professional, legal, regulatory, and ethical standards when performing work and conducting sport business operations.
Manage accounting and financial operations to comply with tax and insurance practices for a small to medium business.
Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness.
Manage esport projects and events by utilizing project management principles, tools, and strategies to plan organize, and execute events remotely, online, and physically.
Develop digital and social media promotional strategies to increase the value of the brand of an esport business.
Develop and implement selling strategies for both spectator and participant driven sport events to increase the value of the brand.

Admission Requirements

Diploma or degree
Proof of English language proficiency required

Minimum of two years of full-time, related industry experience detailed in a professional resumé with a letter of intent may be considered

Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.

Semester 1

Semester 2

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.

Costs

Career Options

WHAT YOU COULD BE:

Event coordinator
Team manager
Team recruiter
Venue/arena manager
League organizer
Creative lead
Gaming expert
Shout caster
Journalist/writer/blogger
Content creator
Producer
Marketing specialist
Community brand manager
Esport entrepreneur

WHERE YOU COULD WORK:

Esport venue/arena
Marketing agency
Esport team
Post-secondary institution
Self-employed

Program Transfer, Degree Completion and Additional Credentials

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

Minimum Recommended hardware

Laptop: Personal computer (PC) not a Mac
Operating System: Windows 7, 8, 8.1 or 10 (if available)
Processor: Intel Core i5 or better (Not AMD)
Memory: 8 GB of RAM (16 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
Other features: 2 USB ports, webcam, microphone, HDMI output (preferred) or VGA, Ethernet port (recommended)

Software Requirements

Microsoft Office is available free of charge at the school with a Durham College email address.

Technology Recommendations

To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.

Processor: i5
RAM: 8GB
Storage: 256GB SSD
Operating System: Microsoft Windows 10 Professional or Education x64 SP1
Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
Camera: Webcam/built-in camera
Internet connection

Questions regarding technology recommendations can be directed to the IT Service Desk or the school office.

Esport Business Management (graduate certificate) – NEW

Program Overview

Admission Requirements

Tuition

Semester 1 Courses

Technology recommendations

Intakes and Availability

Career Options

WHAT YOU COULD BE:

Program Details

Program Learning Outcomes

Admission Requirements

Courses

Semester 1

Semester 2

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

Minimum Recommended hardware

Software Requirements

Technology Recommendations

Helpful Resources

Have a Question? Attend a Program Information Webinar

Financial Aid Information

Graduate Employment Report [PDF]

Have a Question?
Attend a Program Information Webinar