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This first of two sales courses focuses on the key concepts and strategies of personal selling to the business to business (B2B) marketplace. Students will learn the fundamentals of relationship selling, how to prospect customers, prepare for sales calls, and make strategic and ethical decisions to develop business.
Course contains mandatory group work.
Students must have access to a video camera or web cam to complete a oral/visual presentation.
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Unfortunately, registration is no longer available for this course. Please check the upcoming semester or feel free to browse our website for other courses of interest. You may also click on the link above this course on the course detail page to be notified when a new class is added.
We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact Enrolment Services at 905.721.3000.
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