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Marketing Research Techniques

Code:
MKTG 3284

This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems.

Textbooks:

Equivalents:

  • MKTG 2251
  • MKTG 3204

Prerequisites:

  • MKTG 2280 Marketing II
  • Or MKTG 2200 Marketing 2
  • Or MKTG 2250 MARKETING II

This course is part of the following program(s):

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Scheduled Dates

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Course Waitlisted

We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact the Registration Call Centre at 905.721.3000.

Course Closed

Unfortunately, registration is no longer available for this course. Please check the upcoming semester or feel free to browse our website for other courses of interest. You may also click on the link above this course on the course detail page to be notified when a new class is added.

Course Filled

Course Filled to Capacity. Unfortunately, registration is no longer available for this course. Please check the upcoming intakes or feel free to browse our website for other courses of interest.

CRN Day Date Time Hours Location/
Delivery Method		 Fee Availability
10942September 10, 2024 to December 17, 202412:00 am - 12:01 am42Semester Intake Online$298.50CLOSEDNotify Me