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Social Media Applied in Business

BUS 5281

Learners explore the application of social media in business organizations. A range of topics such as; corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising /branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.


This course contains mandatory chat sessions and mandatory group work.

This course is delivered in a compressed 8 week format.


  • Winter - None required


  • (SOMT 1281 Introduction to Social Media
  • And SOMT 2282 Social Media Developing a Strategy
  • And SOMT 2281 Social Media Monitoring and Measurement
  • And COMM 1281 Social Media Digital Communication )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
11321March 1, 2021 to April 26, 202112:00 am - 12:01 am42Monthly Intake Online$367.60
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