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Social Media Applied in Business

Code:
BUS 5281

Learners explore the application of social media in business organizations. A range of topics such as; corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising /branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.

Notes:

This course contains mandatory chat sessions and mandatory group work.

This course is delivered in a compressed 8 week format.


Textbooks:

  • Fall - None required

Prerequisites:

  • (SOMT 1281 Introduction to Social Media
  • And SOMT 2282 Social Media Developing a Strategy
  • And SOMT 2281 Social Media Monitoring and Measurement
  • And COMM 1281 Social Media Digital Communication )

Scheduled Dates

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CRN Day Date Time Hours Location Fee Availability
1073308-SEP-20 to 03-NOV-2012:00 am - 12:01 am42Online $367.60
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