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Integrated Marketing Communication II

Code:
COMM 4283

This course is the second part of Integrated Marketing Communications I course where students will build upon and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem.

Notes:

This course requires Mandatory Chats and Group Work.

The final assignment of this course utilizes Riipen. Riipen is a company that connects students to real world organizations that are looking to complete a project which involves the same learning outcomes as a more traditional assignment. Students acquire real-life experience working alongside a company to complete the assignment for this course. Please note if a company is not available for a specific semester a substitute assignment covering the same learning outcomes will be completed.


Equivalents:

  • COMM 4253
  • MKTG 4200

Prerequisites:

  • (COMM 3203 INTEGRATED MKTG. COMM. I
  • Or COMM 3253 Integrated Mktg. Comm. I
  • Or COMM 3283 Integrated Marketing Communication I )

This course is part of the following program(s):

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Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10433January 12, 2021 to April 20, 202112:00 am - 12:01 am42Online$319.17
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