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Integrated Marketing Communication II

COMM 4283

This course is the second part of Integrated Marketing Communications I course where students will build upon and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem.


This course requires Mandatory Chats and Group Work.

The final assignment of this course utilizes Riipen. Riipen is a company that connects students to real world organizations that are looking to complete a project which involves the same learning outcomes as a more traditional assignment. Students acquire real-life experience working alongside a company to complete the assignment for this course. Please note if a company is not available for a specific semester a substitute assignment covering the same learning outcomes will be completed.


  • COMM 4253
  • MKTG 4200


  • Or COMM 3253 Integrated Mktg. Comm. I
  • Or COMM 3283 Integrated Marketing Communication I )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1024114-JAN-20 to 21-APR-2012:00 am - 12:01 am42Online $319.17
1022912-MAY-20 to 18-AUG-2012:00 am - 12:01 am42Online $319.17
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