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Marketing II

Code:
MKTG 2280

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Notes:

Students require access to Microsoft Word.


Equivalents:

  • MKTG 2250
  • MKTG 2200

Prerequisites:

  • MKTG 1280 Marketing I
  • Or MKTG 1250 Marketing I
  • Or MKTG 1200 MARKETING I

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

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CRN Day Date Time Hours Location Fee Availability
1027514-JAN-20 to 21-APR-2012:00 am - 12:01 am45Online $386.53
1026312-MAY-20 to 18-AUG-2012:00 am - 12:01 am45Online $386.53
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