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Social Media Developing a Strategy

Code:
SOMT 2282

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.

Notes:

This course contains mandatory chat sessions.

This course is delivered in a compressed 8 week format.


Textbooks:

  • Fall - None required
  • Winter - None required
  • Spring/Summer - None required

Prerequisites:

  • SOMT 1281 Introduction to Social Media

Scheduled Dates

CRN Day Date Time Hours Location Fee Availability
1113901-NOV-19 to 27-DEC-1912:00 am - 12:01 am42Monthly Intake Online $367.60
1114902-MAR-20 to 27-APR-2012:00 am - 12:01 am42Monthly Intake Online $367.60
1113702-JUL-20 to 27-AUG-2012:00 am - 12:01 am42Monthly Intake Online $367.60
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