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Marketing Management (Certificate)

Durham College Certificate

Durham College Certificate

Program Description

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Become familiar with the art and science of marketing and gain sound knowledge in product development, market research, advertising and sales, and short- and long-term planning in the corporate and small business environment.

Certificate Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U) OR
  • Grade 12 equivalency certificate achieved through College academic upgrading OR
  • Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)
  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.

Current Program of Study Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Students who began this program prior to the current academic year may contact the Continuing Education office at or 905-721-3052 to obtain your Program of Study and graduation requirements.

Program Outcomes

Upon successful completion of this program, students will be equipped to:

  • Develop a marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives
  • Determine marketing strategies for new and modified products, concepts, goods, and services that respond to evolving market needs
  • Prepare and evaluate a marketing plan using budgetary considerations and appropriate assessment criteria
  • Conduct primary and secondary market research to support marking decisions
  • Use marketing computer applications to measure the effectiveness of a marketing campaign
  • Use professional communication techniques to build customer relationships and increase sales
  • Use professional development strategies to enhance leadership, management skills and marketing expertise to establish working relationships with client, customers, and consumers

Career Options

Potential career and industry options may include:

  • Entry-level roles in advertising or marketing
  • Communications entry-level roles
  • Digital marketing co-ordinator/managers
  • Event co-ordinator/planners
  • Marketing co-ordinator/managers

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Continuing Education OSAP Eligibility webpage.

Currently offered

Course Title Location
MKTG 4287Digital MarketingOnline
COMM 3283Integrated Marketing Communication IOnline
COMM 4283Integrated Marketing Communication IIOnline
MKTG 1280Marketing IMonthly Intake Online
MKTG 1280Marketing IOnline
MKTG 2280Marketing IIOnline
MKTG 3284Marketing Research TechniquesOnline
SALE 3280Principles of SalesOnline