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Marketing I

MKTG 1280

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).


Note: Students require Microsoft Word.


  • Spring/Summer - None required
  • Winter - None required


  • MKTG 1250
  • MKTG 1100

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10944February 1, 2024 to May 9, 202412:00 am - 12:01 am45Monthly Intake Online$387.08
10957June 3, 2024 to September 9, 202412:00 am - 12:01 am45Monthly Intake Online$386.63
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