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Marketing I

Code:
MKTG 1280

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Notes:

Note: Students require Microsoft Word.

Course Delivery Method:

This course is delivered Online Asynchronously. For more information on the delivery methods, click here.


Textbooks:

  • Spring/Summer - None required

Equivalents:

  • MKTG 1250
  • MKTG 1100

Scheduled Dates

Click here to be informed when this course becomes active

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10386May 13, 2025 to August 19, 202512:00 am - 12:01 am45Semester Intake Online$361.40CLOSEDNotify Me