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Design Literacy for Marketing

MKTG 2180

Graphic design exists to persuade, advertise, promote or otherwise elicit an emotional response. A good marketer understands how to tell a compelling visual story. This course will introduce students to fundamental design principles as crucial elements or marketing strategy. Students will apply appropriate vocabulary, formatting and creative strategy as they evaluate campaigns and consider effectiveness of visual storytelling practice.


  • Spring/Summer - None required


  • MKTG 2100


  • MKTG 2280 Marketing II
  • Or MKTG 2100 Design Literacy for Marketing

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Instructor Fee Availability
11278May 14, 2024 to August 20, 202412:00 am - 12:01 am42Distance EducationMichele Feeser$264.60
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