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Sales and Marketing

Code:
MKTG 2580

This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behaviour, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.


Textbooks:

  • Spring/Summer - None required

Prerequisites:

  • OPER 1581 Operational Overview

This course is part of the following program(s):

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Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
11845May 9, 2023 to August 15, 202312:00 am - 12:01 am42Online$367.63CLOSEDNotify Me