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Sales and Marketing

Code:
MKTG 2580

This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behaviour, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.


Textbooks:

  • Spring/Summer - None required
  • Fall - None required

Prerequisites:

  • OPER 1581 Operational Overview

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
30500May 10, 2022 to August 16, 202212:00 am - 12:01 am42Online$367.63
10452September 13, 2022 to December 20, 202212:00 am - 12:01 am42Online$367.63
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