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Channel and Retail Marketing

MKTG 3288

This course focuses on the application of channel and retail marketing strategies to develop integrated marketing strategies. The student will use the key principles of channel design, end-user analysis, and retail merchandising to create strategies that enhance business marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis.


  • MKTG 3208


  • Or MKTG 2280 Marketing II
  • Or MKTG 2290 Marketing II
  • Or MKTG 2200 Marketing 2 )

This course is part of the following program(s):

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Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
10036May 14, 2024 to August 20, 202412:00 am - 12:01 am42Online$323.73
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