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This course focuses on the application of channel and retail marketing strategies to develop integrated marketing strategies. The student will use the key principles of channel design, end-user analysis, and retail merchandising to create strategies that enhance business marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis.
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We are currently maintaining a waitlist for this course. If you would like your name added to the waitlist, please contact Enrolment Services at 905.721.3000.
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