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Channel and Retail Marketing

MKTG 3288

This course focuses on the application of channel and retail marketing strategies to successfully develop and optimize organizational distribution systems. The student will use the key principles of channel design and implementation, end-user analysis, and retail merchandising to create channel and retail distribution strategies to enhance business marketing initiatives.


  • MKTG 3208


  • Or MKTG 2280 Marketing II
  • Or MKTG 2290 Marketing II
  • Or MKTG 2200 Marketing 2 )

This course is part of the following program(s):

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Scheduled Dates

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CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
30037May 10, 2022 to August 16, 202212:00 am - 12:01 am42Online$323.63CLOSEDNotify Me