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Digital Marketing

Code:
MKTG 4287

This course will introduce students to digital marketing approaches through social media, website content development and automation. Students will learn to plan, create and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches and appropriate online platforms, along with the tools, insights and outreach they offer.

Notes:

Students must purchase access to the simulation platform which is a mandatory requirement of the course. The instructor will email a direct link to each student at the beginning of the course to make the purchase. The cost is $60 USD.
Mandatory Chats


Textbooks:

  • Spring/Summer - None required
  • Fall - None required

Equivalents:

  • MKTG 4207
  • MKTG 4300

Prerequisites:

  • (MKTG 2280 Marketing II
  • Or MKTG 2250 MARKETING II
  • Or MKTG 2200 Marketing 2 )

This course is part of the following program(s):

Note: Clicking on any of the following links will take you to the program of studies where you can obtain more information or choose additional courses for your shopping cart.

Scheduled Dates

CRN Day Date Time Hours Location/
Delivery Method
Fee Availability
30414May 10, 2022 to August 16, 202212:00 am - 12:01 am42Online$323.63
10374September 13, 2022 to December 20, 202212:00 am - 12:01 am42Online$323.63
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