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Sales for Small Businesses (Stacked Micro-credential)

Micro-credential (stacked)

Micro-credential (stacked)

Program Description

The Sales for Small Businesses stackable micro-credential program is comprised of four competency-based micro-credentials. It is designed for small business entrepreneurs and/or their employees who have expertise with the product or service they are marketing, but little to no experience in business-to-consumer (B2C) sales. Participants will explore the skills relating to positioning products and services as customer needs-based solutions, building virtual relationships with customers and networking across the business community, prospecting, leveraging technologies for social selling, and negotiating, closing and following up on sales.

A digital badge will be awarded upon successful completion of this Stacked Micro-credential. After successful completion of all courses in the Program of Study you must notify us via email at Once verified, a digital badge will be issued to you.

Micro-credential Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U)
    Grade 12 equivalency certificate achieved through College academic upgrading
    Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

  • A minimum of 25% of courses must be completed through Durham College.

Program Of Study

Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Click to access the Program of Study for the current academic year.

Students who began this program prior to the current academic year may contact the Professional and Part-Time Learning office at or 905-721-3052 to obtain your Program of Study and graduation requirements.

Program Outcomes

Upon completion of this program, students will be equipped to:

  • Conduct professional sales-based communications with prospects and clients to build rapport throughout the sales process.
  • Create a client-focused sales solution.
  • Apply effective prospecting strategies to identify and manage potential customers.
  • Tailor sales solutions to meet needs, wants, and buyer hesitation to result in a closed sale.
  • Implement post-purchase processes to maximize customer satisfaction, inspire future purchases, positively influence other prospective clients and assess customer advocacy.

Career Options

Potential career and industry options may include:

  • Sales roles within small businesses
  • Entrepreneurs
  • Business-to-consumer (B2C) sales roles

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Professional and Part-Time Learning OSAP Eligibility webpage.

Currently offered

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